UDC366.543:[004.738.5:339]
 
VINNYK Oksana,
Doctor of Juridical Sciences, Professor, chief researcher
of Department of legal support of market economy,
Academician F. H. Burchak Scientific Research Institute
of Private Law and Entrepreneurship of NALS of Ukraine 

LEGAL PRINCIPLES
OF CONSUMER RIGHTS PROTECTION
IN ELECTRONIC COMMERCE

Background. In today’s society, which has features of both civil and informational, the problems of protection of ordinary citizens interests in the relations connected with the use of information and communication systems, in particular, in the field of electronic commerce acutelyarises.
Analysis of recent research and publications. The solution of this problem is taken both by theorists (Golubeva N. Yu., Kuzmina M. M, Yazvinska O. M. and others), as well as practitioners –Y. Asadchev, O. Fedyenko and others.
The aim of the article is to create a theoretical basis for the solution of the actual protection of ordinary citizens interests in relations related to the use of information and communication technologies, in particular, in the field of electronic commerce.
Materials and methods. When writing a scientific article, the optimal, in terms of research tasks, a setof general scientific and special methods of scientific knowledge, including methods: abstraction, deduction, analysis, synthesis, logical-legal, sociological, and others is used.Acts of the current legislation, statistical information, scientific and legal publications form the empirical basis.
The results of the research. The article addresses the problem ofconsumer rightsprotection in the field of electronic commerce (hereinafter – e-commerce), which has become widespread throughout the world. At the same time, there are numerous violations of the rights of these persons in Ukraine, one of the reasons for which is the lack of legal regulation (first of all, the gaps in the acts of the legislation regulating these relations). The analysis of the current laws «On E-Commerce» and «On Consumer Rights Protection» shows that they lack the agreed and effective provisions on the rights and obligations of e-commerce participants, liability for violation of laws and ignoring the legitimate interests of consumers.
Conclusion. The ways of solving this problem are proposed, which must provide balance of the private and public interests of e-commerce participants and the social orientation of the digital economy.
 
Keywords: e-commerce, participants of e-commerce, public and private interests, electronic contracts, consumers’ rights protection.
 
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