УВАГА! Нова платформа наукового журналу "Зовнішня торгівля: економіка, фінанси, право".
Перейти за посиланням -  http://journals.knute.edu.ua/foreign-trade


UDC 004.774:339.5   DOI: https://doi.org/10.31617/zt.knute.2018(101)05  

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ORCID ID: 0000-0002-4692-6218
  Candidate of Physical and Mathematical Sciences, Associate Professor,
Associate Professor of Department of Information Technologies,
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
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ORCID ID: 0000-0001-6559-1508
  Senior Lecturer at the Department of Information Technologies,
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine


Background. Today, the characteristic features and features of the information environment are the formation of a single information and communication space of the country as part of the world’s information space; formation and further dominance in various spheres of intellectual information technologies, dissemination and use of information. The use of Internet resources has significantly accelerated the development of the information environment. The urgency of the topic is due to the fact that modern information technologies enable to solve the above-mentioned questions, in particular, thanks to the WWW service, the development of technologies that increase the capa­bilities of users is taking place. Currently there are three versions –Web 1.0, Web 2.0 and Web 3.0.
Analysis of recent research and publications.The analysis of publications and resources has shown that the necessary condition for the development and improvement of the information environment is the use of efficient data and content management tech­nologies. This industry includes areas such as managing large volumes of data, ma­naging cloud-based data, managing multimedia data, and being tangent to Web-mining, clustering, classifying and analyzing data on the Web, Web content modeling, Semantic Web etc.
The aim of article is to research development and prospects of realization of international electronic trading platforms.
Materials and methods. The basis of the research was the methods of scientific knowledge, systematic approach and generalization, scientific works of Ukrainian and foreign scientists.
Results. The WWW socialization has led to the emergence ofa technology known as Web2.0. It is based on the principle of"division of labor": the webmaster implements the frame, and users fill the content of the site. Examples of Web2.0. The sites have different forums, social networks and blogs. Among the features of Web2.0 can be the collective efforts to fill the sites, interaction between sites usingWeb-services, updatingWeb-pages without rebooting and combining various services.In today’s trading floors, three main models of the organization of interaction of participants are used: an online catalog, an auction and a stock exchange. The world’s leading trading floors have fairly attractive trading conditions and are aimed at both a small entrepreneur and a large world-famous manufacturer.
Conclusion. The article gives the resources for the development of the informa­tion society, highlights the main models of the interaction of the participants of the electronic trading platforms and the peculiarities of their work. As a result of the imple­mentation of the agent model of the online store as an element of the electronic trading platform, the level of growth of potential buyers is determined. Summing up the above material, we can conclude that the involvement of agent information modeling technology allows you to track the conditions under which each purchase will be carried out.

Keywords: information environment, web technologies, web services, models of interaction organization of participants.


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