Postgraduate student of the Department of hotel and restaurant business
of Kyiv National University of Trade and Economics
THE INTERNATIONAL FRANCHISE TRAVEL NETWORK
Background. Tourism is an important determinant of stabilization and economic development of many countries. But in Ukraine, given the aggravation of political conflicts, insufficient popularizing the tourism potential and the absence of a positive image in the domestic and international tourism market, tourism sector needs new strategic decisions in management. An important factor for ensuring the competitiveness of tourism enterprises in these calls may be the formation of franchise relations in tourism, as the global tourism market, franchising is developing very actively.
For Ukraine, the formation and development of tourism networks in the franchise system is relatively new and unexplored phenomenon. This is due, firstly, the lack of legislation on the conceptual apparatus franchising regulation of franchise relations in Ukraine and its inconsistency with international standards. Secondly, the tourism sector is not a priority of stabilization and recovery of the domestic economy, which hinders its development as a whole. Accordingly, it is appropriate to explore and analyze the world experience the formation of franchise relations in the tourism sector to identify and use basic trends in domestic tourism business.
Theaim of the study is research the functioning of franchise networks in general and franchised travel networks including the global services market, identifying the main trends of their formation with the possibility of implementation in domestic tourism business.
Materials and methods. The methodological basis of scientific research were statistical and graphical techniques that allow to analyze combined operation of franchise networks in general and franchised travel networks including the global services market. The information base for the study were the works of local and foreign scientists, relevant online sources.
Results. Studied the development of franchise networks leading countries in various spheres of economic activity; revealed law-popularizing the use of franchising in the service sector, including tourism; the analysis of the functioning of the main tourist franchise networks in the global services market dynamics in order to use the detected experience in domestic tourism enterprises.
Conclusion. Formation travel franchise networks are important direction of development of domestic tourism enterprises. Analysis of global business experience, particularly in tourist franchise system will allow Ukrainian business to learn to accept innovative solutions in the management and make a new competitive step in its development with the prospect of entering the international market services.
Keywords: franchise, franchise, tourist franchise, franchise of a travel network, travel company, world leaders franchise.