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UDC 004.056:005.336.4]:334.726   DOI: https://doi.org/10.31617/zt.knute.2018(101)06  
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ORCID ID: 0000-0003-1268-8183
  post-graduate student of the Department of International Economic Relations,
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine


Background. Today, the structure of the national economy and the quality of products and services that are produced are determined by the information, knowledge, professional, scientific and cultural capital of the society. At the same time, the intellectualization of production processes, the complication of enterprise management systems, leads to an increase in unauthorized and criminal actions in violation of copyright, the appropriation of certain types of intangible assets, etc. The need to develop an effective mechanism for the protection of intellectual capital from the state (in the legislative space) –the macro level, as well as from the subject of economic activity –is growing at the micro level.
Analysis of recent research and publications. Problems of informational support for the protection of intellectual capital of an international company have been researched in the scientific papers of foreign and domestic scholars.
The aim of the study is to substantiate the need to protect the intellectual capital of international companies through the use of information resources of the World Intellectual Property Organization.
Materials and methods. The information base of the study was the works of domestic and foreign scientists and Internet source. In the process of preparation of the article the general scientific methods of research were used: logical analysis and synthesis, as well as statistical method of research.
Results. The intellectual capital of each type requires a specific protection option. The protection of market assets must be ensured through intellectual property rights and mechanisms for their support; intellectual property should be protected by the registration of patents, trademarks, design rights, copyrights, etc. Human assets require protection in the form of opportunities by the management of the organization, which defines the philosophy and nature of management processes and corporate culture. The need to protect the intellectual capital of an international company has been identified and the mechanisms for protecting its intellectual capital have been investigated. The international system of global services for cross-border protection of intellectual property was investigated in the following areas: international patent system; international trademark system; international sample system. Developed proposals are addressed to the problem of protecting the intellectual capital of international companies through the use of information resources of the World Intellectual Property Organization.
Conclusion. WIPO resources create a balanced and effective international system of global services for informational support of the management of intellectual capital of international companies. Information services VOIS can be divided into two groups –preventive and corrective. Preventive information services provide cross-border protection of intellectual property objects of companies according to their types: patents, trademarks, industrial designs. WIPO’s Correctional Information Services in the area of alternative dispute resolution help resolve disputes relating to the intellectual property of companies in an extrajudicial fashion within a single neutral forum, including arbitration, mediation, expert judgment, disputes over domain names.
WIPO’s use of international information services companies protects them from potential conflicts over the rights to intellectual property objects and contributes to the effectiveness of information support for the management of intellectual capital.

Keywords: intellectual capital, patents, trademarks, industrial designs, objects of intellectual property.


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