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Piatnytska G., Hryhorenko O., Dolzhenko T. Dykhotomiia innovatsiinykh transformatsii pidpryiemstv. Zovnishnja torgivlja: ekonomika, finansy, pravo. 2021. № 2. S. 30-43. Serija. Ekonomichni nauky.

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UDC 005.591.4/.6   DOI: https://doi.org/10.31617/zt.knute.2021(115)02

JEL Classification: О32; O39; O49; D22

PIATNYTSKA Galyna

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ORCID: 0000-0003-3463-133X
 


Doctor of Sciences (Economics), Professor, Professor at the Department of Management
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
     
HRYHORENKO Oleh


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ORCID: 0000-0002-2847-0149

 
  Candidate of Technical Sciences, Associate Professor, Associate Professor at the Department of Engineering and Technical Disciplines
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine 

 

DOLZHENKO Tetiana

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ORCID: 0000-0002-4349-3197

  Bachelor of Management of Organizations, Faculty of Economics, Management and Psychology
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine 

DICHOTOMY OF ENTERPRISES’ INNOVATIVE TRANSFORMATIONS

Background. Innovative transformations of enterprise development take place regardless of the opportunities and threats of the market environment in which they operate. However, not every innovative changes cause the desired results in the management of enterprise activities in a pandemic and other market challenges.
Analysis of recent research and publications has shown that so far almost nobody has paid due attention to the dichotomy of innovative transformations of enterprises.
The aim of the article is to develop theoretical and methodological approaches to determining the dichotomy of innovative transformations of enterprise development in a pandemic with taking into account the industry affiliation of enterprises.
Materials and methods. In the course of the research the methods of comparative analysis, surveys, analytical data processing were used.
Results. Based on the theory of innovation management and the results of a survey of managers of trade and restaurant enterprises in Ukraine, Poland, Greece, the stages of innovation transformations at enterprises were carried out.
Six types of models for managing innovative transformations were identified. Additionally, a quantum business model of innovative transformations management is defined.
It is proposed to introduce the concept of «innovation dichotomy» into scientific circulation, under which to understand either two different consequences as a result of the same type of innovative changes in enterprises of different industries under certain market challenges, or that under certain market circumstances, enterprises in different industries have different needs for innovations. It is determined that there is interrelation between the dichotomy and the synergy of innovations in the enterprise. Dichotomy can be manifested due to the likelihood of simultaneous implementation  of factor-saving and non-factor-saving innovations at the enterprise.
Conclusion. It is determined that innovative transformations at the enterprise take place in several stages and can be divided into basic and probabilistic ones. The concept of «innovation dichotomy» has been introduced into scientific circulation, which allows to better understand the probability of both positive and negative consequences in the process of implementing various innovations. The interrelation between the dichotomy and the synergy of innovation at enterprises is identified. It is determined that there are six types of models for managing innovative transformations: functional; process; saving; viable; quantum product; quantum business, which has the dimension 8D.
In the future, the obtained results of the study can be used to assess the allowable level of the dichotomy of innovations in the development of enterprises in various fields of economic activity and so on.
 
Keywords: innovative transformations, dichotomy, enterprise, development, strategy, synergy, industry affiliation, pandemic.

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