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Duginets G., Kolesnykova O. Competitive strategies of companies in the foreign market. Zovnishnja torgivlja: ekonomika, finansy, pravo. 2021. № 3. S. 12-22. Serija. Ekonomichni nauky.

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UDC339.137.2:339.5   DOI: https://doi.org/10.31617/zt.knute.2021(116)02
   
JEL Classification: D04, F23    
   
DUGINETS Ganna  
 
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.   
ORCID: 0000-0003-3708-3666  
Doctor of Sciences (Economics), Professor,
Head of the World Economy Department
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
   
KOLESNYKOVA Olena  
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ORCID: 0000-0002-7702-0275  
Bachelordegree (International economics)
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
 

COMPETITIVE STRATEGIES OF COMPANIES IN THE FOREIGN MARKET

The types and key features of competitive strategies, the process of forming a competitive strategy of enterprises and the main ways to increase the competitiveness of enterprises in foreign markets are substantiated. The competitive positions of Ukrainian companies were studied and the importance of competitive strategies for sustainable enterprise development, high profitability and competitiveness in modern markets of goods and services was analyzed. The mechanism of improving the competitive position of Ukrainian companies in foreign markets is determined.

Keywordscompetitiveness, competitive advantage, competitive strategy, enterprise, foreign economic activity, market.

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