Cite as APA style citation
Duginets G., Kolesnykova O. Competitive strategies of companies in the foreign market. Zovnishnja torgivlja: ekonomika, finansy, pravo. 2021. № 3. S. 12-22. Serija. Ekonomichni nauky.
UDC339.137.2:339.5 | DOI: https://doi.org/10.31617/zt.knute.2021(116)02 |
JEL Classification: D04, F23 | |
DUGINETS Ganna E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її. ORCID: 0000-0003-3708-3666 |
Doctor of Sciences (Economics), Professor, Head of the World Economy Department Kyiv National University of Trade and Economics 19, Kyoto str., Kyiv, 02156, Ukraine |
KOLESNYKOVA Olena E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її. ORCID: 0000-0002-7702-0275 |
Bachelordegree (International economics) Kyiv National University of Trade and Economics 19, Kyoto str., Kyiv, 02156, Ukraine |
COMPETITIVE STRATEGIES OF COMPANIES IN THE FOREIGN MARKET
The types and key features of competitive strategies, the process of forming a competitive strategy of enterprises and the main ways to increase the competitiveness of enterprises in foreign markets are substantiated. The competitive positions of Ukrainian companies were studied and the importance of competitive strategies for sustainable enterprise development, high profitability and competitiveness in modern markets of goods and services was analyzed. The mechanism of improving the competitive position of Ukrainian companies in foreign markets is determined.
Keywords: competitiveness, competitive advantage, competitive strategy, enterprise, foreign economic activity, market.
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