Проводимо набір статей до публікації у науковому фаховому журналі
"Зовнішня торгівля: економіка, фінанси, право" з економічних та юридичних наук 

Cite as APA style citation
Purdenko O., Melnik V. Innovative business tools in trade. Zovnishnja torgivlja: ekonomika, finansy, pravo. 2021. 
№ 3. S. 77-84. Serija. Ekonomichni nauky.

 FREE FULL TEXT (PDF) 

 
UDC 339.18   DOI: https://doi.org/10.31617/zt.knute.2021(116)07
   
JEL Classification O10    
   
PURDENKO Olena  

 
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.   
ORCID: 0000-0002-8661-5561  
Candidate of Sciences (Economics), associate professor, associate professor at the Department of Economics and Business Finance
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
   
MELNYK Victoriia  

 
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.   
ORCID:0000-0001-5512-536X  
Candidate of Sciences (Economics), associate professor, associate professor at the Department of Economics and Business Finance
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine


INNOVATIVE BUSINESS TOOLS IN TRADE

Background. In the era of intensive digital transformation, which is due in part to the COVID-19 pandemic, trade is one of the most dynamic sectors of the economy. During the lockdown, trade has become the epicentre of the development and implementation of trade innovations, testing of technological and non-technological business tools to effectively transform relationships with consumers and suppliers and other stakeholders.
The analysis of recent research and publications has shown that, despite the availability of separate research on future trade trends, existing research does not reveal the main trends in the use of business tools in trade in the economic crisis caused by the pandemic, which confirms the need for further research.
The aim of the article is to study modern trendsin the developmentand use of innovative business tools inthe field oftrade.
Materials and methods. Theoretical and methodological basis of scientific research were scientific concepts and theoretical developments on the use of business technologies and tools, information and analytical materials.
Results. The author’s definition of the terms: «business technologies»and «business tools»is given. Systematized business tools used in trade. The main trends in the development of innovative technologies related to increasing the level of own operational efficiency and increasing the level of business competitiveness in the field of trade are described.
Conclusion. The main trends in the development of innovative business tools in the field of trade are summarized. It has been established that innovative business tools and business technologies have a significant impact on trade development. Prospects for further research in this area are the study of modern information technology and software to optimize trade.

Keywords: business instruments, technologies, business technologies, innovative trends.

REFERENCES

  1. Dudko, P. M. (2017). Suchasni tendencii' rozvytku biznes-tehnologij u pidpryjem-nyctvi [Modern trends in the development of business technologies in business]. Problemy ekonomiky – Problems of the economy, 3, 170-174 [in Ukrainian].
  2. Strutyns'ka, I. (2018). Informacijni tehnologii' organizacii' biznesu – imperatyv innovacijnogo rozvytku biznes-struktur [Information technologies of business organization are an imperative of innovative development of business structures]. Galyc'kyj ekonomichnyj visnyk – Galician Economic Bulletin, 2, 40-49 [in Ukrainian] https://doi.org/10.33108/galicianvisnyk_tntu2018.02.040.
  3. Petrenko, L. A., & Proskokova, A. Ju. (2020). Tendencii' rozvytku ta vprova-dzhennja innovacij pidprjemstvamy sfery ritejlu [Trends in the development and implementation of innovations by retail enterprises]. Strategija ekonomichnogo rozvytku Ukrai'ny: zbirnyk nauk. pr. – Strategy of economic development of Ukraine: collection of scient. w. Kyi'v: KNEU, (Issue 46), (pp. 89-105) [in Ukrainian].
  4. Harchenko, T. O. (2019). Innovacijni tehnologii' v upravlinni biznes-procesamy pidpryjemstv. [Innovative technologies in business process management of enterprises]. Derzhava ta regiony. Ekonomika ta pidpryjemnyctvo – State and regions Economy and entrepreneurship, 4, 130-133. Retrieved from http://nbuv.gov.ua/UJRN/drep_2019_4_25 [in Ukrainian].
  5. Madjar, R. O., Gad'mashi, V. R., & Dalekorej, S. M. (2021). Upravlinnja vytratamy v lancjugah postachannja jak instrument dosjagnennja konkurentnyh perevag biznesu v global'nomu ekonomichnomu prostori [Costs management in supply chains as a tool to achieve competitive advantages of business in the global economic space]. Investycii': praktyka ta dosvid – Investments: practice and experience, 1, 66-70 [in Ukrainian] https://doi.org/10.32702/2306-6814.2021.1.66.
  6. Molchanova, E., & Kovtonjuk, K. (2021). Modeli dydzhytal-torgivli [Models of digital trade]. Zovnishnja torgivlja: ekonomika, finansy, prav – Foreign trade: economics, finance, law, 2, 56-72 [in Ukrainian].
  7. Proskurnina, N. (2020). Shtuchnyj intelekt u marketyngovij dijal'nosti [Artificial intelligence in marketing activities]. Zovnishnja torgivlja: ekonomika, finansy, pravo – Foreign trade: economics, finance, law, 4, 129-140 [in Ukrainian].
  8. Gejdor, A., & Kashpruk, A. (2020). Systema upravlinnja znannjamy IT-pidpryjemstva pry dystancijnomu rezhymi roboty [Knowledge management system of an IT enterprise in remote operation]. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu – Herald of Kyiv National University of Trade and Economics, 5, 5-17 [in Ukrainian].
  9. Novikova, N., Diachenko, O., & Holovnia, Yu. (2020). Global trends of digitalization: potential of Ukraine. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu – Herald of Kyiv National University of Trade and Economics, 6, 4-15 [in English] https://doi.org/10.31617/visnik.knute.2020(134)01.
  10. Kondratiuk, O., & Stoianenko, I. (2020). Digitalization of business under global challenges. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu –Herald of Kyiv National University of Trade and Economics,6,16-25 [in English].
  11. Liam Shotwell 7 Technology trends to reshape the future of retail industry in 2021. MobiDev. Retrieved from https://mobidev.biz/blog/7-technology-trends-to-change-retail-industry [in English].
  12. Data-driven Demand Planning: Managing Disruption in CPG with ML and Demand Sensing. AWS for Industries. Retrieved from https://aws.amazon.com/ru/blogs/industries/data-driven-demand-planning-managing-disruption-with-ml-and-demand-sensing[in English].
  13. EGHAM, U.K., April 1, 2019. Gartner Says 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020. Retrieved from https://www.gartner.com/en/newsroom/press-releases/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme [in English].
  14. Abha Bhattarai Virtual try-ons are replacing fitting rooms during the pandemic. The Washington post. 2020. Retrieved from https://www.washingtonpost.com/business/ 2020/07/09/virtual-try-ons-are-replacing-fitting-rooms-during-pandemic [in English].
  15. Kibbutz Beit Keshet. 87% Of Shoppers Prefer to Shop in Stores With Touchless or Robust Self-Checkout Options During COVID-19 Pandemic. Israel. April 7, 2020. Retrieved from https://www.bloomberg.com/press-releases/2020-04-07/87-of-shoppers-prefer-to-shop-in-stores-with-touchless-or-robust-self-checkout-options-during-covid-19-pandemic [in English].
  16. Google Assistant Voice Ordering for Walmart Grocery Pickup & Delivery. Retrieved from https://www.walmart.com/ideas/discover-online-grocery/google-assistant-voice-ordering-for-walmart-grocery-pickup-delivery/354497 [in English].